Website development
Website

Developed a website for an intellectual property law firm

Client
3i Law
Launch date
July 2024
What we did
Prototype, Design, Development

3i Law

3i Law is a modern law firm specializing in intellectual property, information technology and data protection in the Kazakh market. The company is headed by experienced partner Natalia Shapovalova with 19+ years of legal practice. The team consists of highly qualified specialists recognized by the Legal 500 for high quality services in the IP and TMT categories. The firm works with more than 30 clients, including large companies and start-ups, providing services in intellectual property registration, legal representation, IP dispute resolution and information technology and data consulting.

Website

3ilaw.kz

About the project and tasks

The task was to create a premium website for a specialized law firm that would work as a showcase of expertise and a generator of high-value clients. The site had to demonstrate deep knowledge and the unique position of the office in the Kazakh market, present a team of experts, describe services in the field of IP and IT, and collect contact information of potential clients. It was important to create a bilingual website (Kazakh and English) and reflect the premium positioning and authority of the company.

  1. 1

    Create a premium website design that reflects the authority and specialization of the company

  2. 2

    Introduce a team of specialists with information about experience, qualifications and achievements

  3. 3

    Describe in detail the services in the field of intellectual property and information technology

  4. 4

    Post customer reviews demonstrating quality of work and expertise

  5. 5

    Implement bilingualism of the site (Kazakh and English)

  6. 6

    Optimize your website for mobile devices and search engines

Work process

Prototype

When developing the prototype, we focused on demonstrating the expertise and authority of the office. The prototype starts with a powerful homepage that immediately shows the core offering - intellectual property and technology experts. Key metrics are posted on the main page: 19+ years of practice, 30+ clients, Legal 500, 4+ specialists. The team section presents profiles of specialists with photos, titles, contact information and LinkedIn links. The services section is divided into two main categories: intellectual property and information technology/data protection. Each category contains a description of services and an offer of consultation. The projects section shows completed cases with descriptions and results. The publications section contains articles and news from the office. Customer reviews are posted on the home page and demonstrate the quality of work and depth of knowledge. Contacts contain complete information: phone, WhatsApp, email, office address in Almaty. Bilingualism allows Kazakh and international clients to use the site in a convenient language.

Work process

Design

The design was based on the principles of premium positioning, minimalism and elegance. This is a website of a specialized law firm for serious B2B clients, so the design is classic, professional and authoritative. The color palette uses deep, noble tones - dark blue, black and white to create a feeling of reliability and seriousness. Premium typography, lots of white space for breathing and easy perception of information. The team photos are of high quality, each specialist is presented with dignity. Icons and graphic elements are minimal but elegant. On mobile devices, the design maintains a premium feel and remains easy to read and navigate.

Work process

Development

The site is developed on the Tilda platform with high quality integrations. A home page with a heroic title has been implemented, which immediately demonstrates the specialization of the office. Key metrics posted: 19+ years of legal practice, 30+ clients, Legal 500 rating, team of 4+ professionals. A team section has been created with detailed profiles of each specialist: photo, name, position (Partner, Lawyer), short biography, email and links to LinkedIn. A services section has been developed describing two main areas: intellectual property (copyright, trademarks, patents, anti-counterfeit protection) and information technology/data protection (consultations on GDPR, development of privacy policies, legal representation in IT disputes). A project section has been created with a description of completed cases - each project contains a name, description of the task, the office’s approach and results. A publications and news section has been added with the ability to filter and read full articles. The home page features customer testimonials that demonstrate the team's depth of knowledge, professionalism, and solution orientation. Reviews contain text, rating and customer name. The site is fully bilingual - Kazakh and English with a switch in the navigation. All pages, texts, services are available in both languages. Integrated contact forms with fields for name, phone and message. Multiple communication channels are located throughout the site: telephone for direct calls, WhatsApp, email, office address in Almaty with a map. Social media profiles (LinkedIn, Facebook, Instagram) are linked for the convenience of clients. The site is fully adapted for mobile devices and optimized for search engines.

Results and review

As a result, 3i Law received a premium website that works as a powerful sales tool and demonstrates expertise. Potential clients can now easily find a company, understand what makes it unique on the Kazakh market, and study the team and its achievements. The projects section shows real experience of working with complex cases. The publications section demonstrates the activity of the office and its thoughts on current IP and IT issues. Customer reviews create trust and confirm the quality of expertise. Bilingualism has opened up access to international clients and simplified communication. Multiple communication channels allowed customers to choose a convenient method of contact. The premium design and authoritative tone are consistent with the firm's positioning as a leader in its field. As a result, the site has become the main channel for attracting new high-value clients and strengthened the office’s position as an expert in intellectual property and information technology on the Kazakh market.

Website

3ilaw.kz

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