WebsiteAppBot
IT-accredited company
Content structure turnkey
We design a content structure for SEO: semantics, page map, query clusters, landing pages, linking, technical specifications for texts and publication plan.
About
We work at the intersection of strategy, development and delivery
We assemble the structure of pages around demand, and not around a random menu
The content structure shows what pages the site needs, what queries they cover, how they are connected to each other, where commercial blocks, FAQs, expert materials and updates are needed. This is the basis for SEO growth without chaotic text production.
First, we record the current state and goal, then prepare a list of tasks, priorities, implementation and clear control points for the result.
5years
in the digital development market
3-4years
average length of cooperation
100+projects
delivered for clients across industries
10+awards
and industry achievements
Our contacts
Formats
What tasks does the content structure include?
Collection and clustering of requests by services, categories, regions, customer pain points and information topics.
SemanticsDiscuss the problemThe structure of landing pages, sections, categories, filters, articles and connections between them.
Page mapDiscuss the problemHeadings, blocks, questions, commercial elements, metadata, requirements for text and page intent.
Specifications for contentDiscuss the problemThe logic of internal links between services, categories, articles, cases and conversion pages.
RelinkingDiscuss the problemTasks
A content structure is needed when a site lacks landing pages, publication topics are chaotic, and SEO is not related to real demand.
What tasks require a content structure?
- Understand what pages a site needs for organic growth
- Collect semantics and clusters of search queries
- Separate commercial and information intentions
- Generate a map of services, categories, filters and articles
- Prepare technical specifications for texts, FAQ and commercial blocks
- Build internal linking between pages
- Remove cannibalization and intersection of meanings
- Collect a content plan for regular SEO development
Let’s discuss your task
On a call or in chat, we’ll unpack the task, answer questions and suggest a solution. If you are only exploring options, write to us too — we’ll help you find your bearings.
Leave your contacts — we’ll explain the best way to approach the project, how long it may take and what it may cost. No pressure or obligations.
Approach
We do SEO so that recommendations can be implemented and measured
The approach on which the content structure is built
We start with an audit
We check the site, analytics, index, structure, competitors and demand to find the real limits to growth.
Collecting priorities
We divide tasks according to impact, complexity and urgency so that the work is not a list of random recommendations.
Preparing implementation
We create clear technical specifications for development, content and administration, and, if necessary, implement changes ourselves.
Checking the result
We control indexing, technical condition, traffic, positions, goals and quality of changes after release.
Process
Each stage has a clear result and an agreed amount of work
We use a 6-step system,
SEO is built from diagnostics, technical basis, structure, content and regular monitoring. Therefore, we record tasks, priorities and metrics at each stage.
Stage 1
Audit
Analysis of the site, niche and current demand
We check indexing, structure, speed, technical errors, competitors, search queries and current analytics.
Stage 2
Strategy
Work plan and priority map
We create a list of improvements, semantic structure, page priority, content tasks and implementation plan.
Stage 3
Technique
Correction of technical base
We configure metadata, indexing, speed, sitemap, robots, redirects, micro markup, duplicates and crawling errors.
Stage 4
Content
Page structure and search content
We work on landing pages, headlines, texts, linking, FAQs, commercial blocks and expert materials.
Stage 5
Control
Verification of implementations and analytics
We check how the changes got onto the site, monitor indexing, positions, traffic, conversions and technical condition.
Stage 6
Development
Regular reinforcement of organic matter
We add new pages, update content, strengthen the internal structure, eliminate new errors and look for areas of growth.
Tools
We select tools for the site size, CMS, niche and promotion tasks
We use tools that help turn search demand into a clear website structure
Search analytics
Yandex Webmaster, Google Search Console, Yandex Metrica, Google Analytics, goals, events and organic reports.
Technical diagnostics
Checking indexing, speed, duplicates, redirects, sitemap, robots, canonical, errors and mobile version.
Semantics
Queries, clusters, intents, landing pages, metadata, headings, linking and content priorities.
Implementation
Technical specifications for development, release checking, micro markup, page templates, CMS settings and result control.
Guarantees
We guarantee transparent work and clear results
We record what we do at each stage: audit, corrections, structure, content, analytics and checkpoints.
Clear work plan
We don’t sell magical positions in a week: we explain where quick results are possible and where a cumulative SEO process is needed.
Work without harsh promises
We check indexing, speed, errors, metadata, structure, micro markup, duplicates and correctness of implementations.
Quality control
We help track dynamics, correct new errors, develop landing pages and increase organic traffic.
Post implementation support
Advantages
We plug into not only development, but the business logic of the project
What do you get when you order content structure from us?
A clear SEO picture
It will be clear what is hindering growth, what tasks are more important and what changes will have an effect first of all.
Tasks ready for implementation
Recommendations turn into specific edits, technical specifications, texts, templates and verifiable changes on the site.
Connected with development
SEO does not remain a document: technical and structural tasks can be brought to implementation and verified after release.
Reason for growth
The site receives a cleaner technical base, a clear structure and a plan for further organic development.
Cost of content structure
Guidelines for work formats. We calculate the exact price after diagnostics - taking into account the size of the site, CMS, competition and depth of implementation.
How much does a content structure cost?
Semantic structure of services
Request clusters, service map, pages, metadata and content specifications
Online store structure
Categories, filters, cards, templates, clusters and SEO page plan
Content plan for a blog
Topics, intentions, priorities, links to service pages and technical specifications for materials
Reworking the existing structure
Page audit, cannibalization, merging, transfers, redirects and a new sitemap
What determines the final cost?
The price depends on the site size, SEO status, page volume and implementation requirements
The cost of the content structure depends on the size of the site, number of pages, CMS, technical condition, competition, region, volume of content, analytics and depth of implementation. A small service website and a large catalog require different amounts of work.
To name a fair price, we first analyze the task: we check the site, demand, current errors, analytics and business goals. After this, we prepare the stages, timing and cost. Initial consultation and assessment is free.
Media center
We share expertise in digital development and business growth
Reviews
Companies across industries trust us
We're already on our second project with this studio. Always on time, high quality and with a great understanding of our goals. The result exceeded our expectations!
Source: Yandex Maps
The website turned out stylish and convenient! The team took all our wishes into account and offered solutions we hadn't even considered. Huge thanks for the professionalism!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
We are on other platforms
All our specialists hold professional degrees and have 7+ years of experience
Marussia ratings on external platforms
FAQ
We answer the most important questions
What is content structure?
This is a map of pages and site materials, collected around search demand: services, categories, articles, FAQ, linking, metadata and technical specifications for content.
How does the structure differ from a regular content plan?
The content plan determines what to publish. The content structure shows which pages the site needs, how they are connected and which requests are closed.
Can I use the structure for a new site?
Yes. This is one of the best things: the SEO structure can be laid out before design and development, so that you don’t have to rework the site after launch.
Do you write texts using this structure?
We can prepare the terms of reference and texts ourselves or transfer the structure to your editorial office with the requirements for each type of page.
Is this suitable for an online store?
Yes. Especially for stores: categories, subcategories, filters, cards, descriptions, FAQs and linking greatly influence organics.
How do you know if your current structure is bad?
If the pages compete with each other, there are no important requests in the structure, the blog is not related to services, and the organic content is not growing, it is worth conducting an audit of the structure.