WebsiteAppBot
IT-accredited company
Analytics integration turnkey
We set up analytics integration for a website, store or service: events, goals, ecommerce, end-to-end analytics, pixels, CRM data and clear reporting.
About
We work at the intersection of strategy, development and delivery
We collect data so that businesses see not only visits, but also results
Analytics should show the user path, applications, purchases, sources, conversions and quality of traffic. We set up events, goals, ecommerce, pixels, data transfer to CRM and reports for decision making.
First, we analyze the current process and system limitations, then we design data exchange, implement integration, test real scenarios and prepare post-launch support.
5years
in the digital development market
3-4years
average length of cooperation
100+projects
delivered for clients across industries
10+awards
and industry achievements
Our contacts
Formats
What tasks does analytics integration include?
Clicks, forms, calls, applications, cart, payment, registration, personal account and key actions.
Events and goalsDiscuss integrationProduct views, cart, checkout, purchase, revenue, categories and sales sources.
Ecommerce analyticsDiscuss integrationTransfer of events to advertising accounts, retargeting, conversions and correct attribution.
Pixels and advertising systemsDiscuss integrationA combination of requests, sales, sources, UTM, CRM statuses and clear reports for the team.
Reports and CRM dataDiscuss integrationTasks
Analytics integration is needed when it is important for a business to understand which channels, pages and actions actually lead to requests and sales.
What tasks require analytics integration?
- Set up goals and events on the site
- Track forms, clicks, calls, applications and payments
- Connect ecommerce analytics for your store
- Transfer conversions to advertising systems
- Collect UTM, sources and user behavior
- Link analytics with CRM and deal statuses
- Set up reports on requests, sales and channels
- Check the correctness of the already configured analytics
Letβs discuss your task
On a call or in chat, weβll unpack the task, answer questions and suggest a solution. If you are only exploring options, write to us too β weβll help you find your bearings.
Leave your contacts β weβll explain the best way to approach the project, how long it may take and what it may cost. No pressure or obligations.
Approach
We make integrations so that data flows stably and transparently
The approach on which analytics integration is based
Let's analyze the process
We record what data is needed, where it is created, where it is transferred, and who is responsible for exceptions.
Designing an exchange
We describe fields, statuses, webhooks, API requests, errors, repetitions, access rights and synchronization rules.
Testing scenarios
We check successful operations, service errors, API unavailability, duplicates, repeated requests and data correctness.
We are preparing support
We configure logs, notifications, instructions and scenarios for analyzing problems after launch.
Process
Each stage has a clear result and an agreed amount of work
We use a 6-step system,
Integration should be predictable: with a clear data schema, error handling, testing and post-launch support.
Stage 1
Analysis
Analysis of systems, processes and data
We study the website, CRM, warehouse, payment, delivery, analytics, team roles, current manual operations and service limitations.
Stage 2
Scheme
Designing exchange logic
We record data sources, fields, events, statuses, access rights, webhooks, queues and error scenarios.
Stage 3
Interface
Settings, notifications and admin
We design how the team will see statuses, errors, requests, orders, synchronization and exchange results.
Stage 4
Development
Implementation of integration and backend logic
We develop API links, webhooks, event handlers, synchronization, data storage and service scripts.
Stage 5
Testing
Checking exchanges and non-standard cases
We check successful operations, API errors, repetitions, unavailability of services, duplicates, statuses and data correctness.
Stage 6
Launch
Release, monitoring and training of the team
We launch the integration, check the first real operations, set up monitoring and transmit instructions to the team.
Technologies
We select a stack for services, security, stability and further development
We use tools that help you see the customer journey and marketing results
API and webhooks
REST, GraphQL, webhooks, OAuth, tokens, request signatures, statuses, event handlers and service documentation.
Backend
Node.js, databases, queues, cron tasks, roles, authorization, logging and exchange business logic.
Monitoring
Logs, error notifications, retries, test environments and data correctness control.
Business systems
CRM, payment gateways, 1C, MoySklad, delivery services, analytics, email, SMS and internal services.
Guarantees
We guarantee transparent integration and support after launch
We record which systems are involved, what data is transmitted, who is the source of truth, and what happens in case of errors.
Clear exchange scheme
We take into account access rights, API keys, personal data, logs, token storage and restrictions on external services.
Data Security
We check successful and failed scenarios, repeated requests, statuses, notifications, duplicates and data correctness.
Quality control
We set up monitoring, logs, instructions and help refine the integration when processes or APIs change.
Post-release support
Advantages
We plug into not only development, but the business logic of the project
What will you get by ordering analytics integration from us?
Automatic data exchange
The systems will transfer the necessary data without manual copying, tables and re-entry.
Clear statuses
The team will be able to see what happened with the application, order, payment, delivery or analytics event.
Fewer errors
Synchronization rules, checks, logs and notifications help reduce data losses and duplicates.
Readiness for development
Integration can be expanded with new services, scripts, reports and internal automation.
Analytics integration cost
Guidelines for work formats. We calculate the exact price after the brief - taking into account the API, scripts, security, data and support.
How much does analytics integration cost?
Basic analytics setup
Metrics, GA, Goals, Events, Forms, Clicks and Data Validation
Ecommerce analytics
Products, cart, checkout, purchase, revenue and sales sources
Analytics + CRM
UTM, applications, deals, statuses, sources, reports and lead quality
Analytics audit
Checking goals, events, duplicates, pixels, ecommerce and data loss
What determines the final cost?
The price depends on services, API, exchange scenarios, data volume and reliability requirements
The cost of analytics integration depends on the number of systems, API quality, data volume, exchange scenarios, security requirements, logging, error handling, back synchronization and support. Simple connection and complex exchange with several services - different amounts of work.
We first look at the process: what data is needed, where is the source of truth, what errors are possible and how the team should see them. After this, we prepare a scheme, stages, deadlines and costs. Brief and calculation - free.
Media center
We share expertise in digital development and business growth
Reviews
Companies across industries trust us
We're already on our second project with this studio. Always on time, high quality and with a great understanding of our goals. The result exceeded our expectations!
Source: Yandex Maps
The website turned out stylish and convenient! The team took all our wishes into account and offered solutions we hadn't even considered. Huge thanks for the professionalism!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
We are on other platforms
All our specialists hold professional degrees and have 7+ years of experience
Marussia ratings on external platforms
FAQ
We answer the most important questions
What analytics systems can be connected?
We configure Yandex Metrica, Google Analytics, advertising system pixels, ecommerce, events, goals and data transfer to CRM.
Is it possible to track applications from the site?
Yes. We set up goals for forms, clicks, calls, instant messengers, quizzes, carts, payments and other key actions.
What is ecommerce analytics?
This is tracking of product actions: viewing a product, adding to cart, placing an order, purchasing, revenue, categories and sales sources.
Is it possible to link analytics with CRM?
Yes. We transfer UTM and sources to CRM, and then you can analyze not only applications, but also transactions, payments and quality of leads.
Are you checking an old analytics setup?
Yes. We audit goals, events, pixels, duplicates, ecommerce, consent scenarios and data correctness.
Do I need reports after setup?
Yes. You can collect a regular report or dashboard so that the team can see channels, requests, sales and funnel bottlenecks.