WebsiteAppBot
IT-accredited company
Basic SEO setup turnkey
Basic SEO setup for a new or updated website: indexing, metadata, sitemap, robots, analytics, goals and technical readiness for search traffic.
About
We work at the intersection of strategy, development and delivery
Preparing the site for correct indexing and the first search transitions
Basic SEO setup is needed before launching a website, after a redesign, or when transferring to a new platform. It helps search engines crawl pages correctly, understand the structure, and not lose important URLs.
First, we record the current state and goal, then prepare a list of tasks, priorities, implementation and clear control points for the result.
5years
in the digital development market
3-4years
average length of cooperation
100+projects
delivered for clients across industries
10+awards
and industry achievements
Our contacts
Formats
What tasks does basic SEO setup include?
Setting up robots.txt, sitemap.xml, canonical, redirects and basic accessibility of important pages.
IndexingDiscuss the problemTitle, description, H1, Open Graph, meta tag templates and checking duplicates on key pages.
MetadataDiscuss the problemConnecting Metrica, Search Console, Yandex Webmaster, goals, events and basic reports.
AnalyticsDiscuss the problemChecklist before release, checking URLs, error pages, speed, mobile version and forms.
SEO preparation for launchDiscuss the problemTasks
Basic setup is needed when a site is launched, moves, changes structure, or is not yet ready for search indexing.
What tasks require basic SEO setup?
- Launch a new website without SEO errors at the start
- Prepare a website after redesign or relocation
- Set up sitemap, robots, canonical and basic redirects
- Collect the correct title, description and H1 for important pages
- Connect analytics, goals and webmasters
- Check mobile version, speed and page accessibility
- Remove duplicates and block technical pages from indexing
- Create a basis for further SEO promotion
Let’s discuss your task
On a call or in chat, we’ll unpack the task, answer questions and suggest a solution. If you are only exploring options, write to us too — we’ll help you find your bearings.
Leave your contacts — we’ll explain the best way to approach the project, how long it may take and what it may cost. No pressure or obligations.
Approach
We do SEO so that recommendations can be implemented and measured
The approach on which basic SEO settings are based
We start with an audit
We check the site, analytics, index, structure, competitors and demand to find the real limits to growth.
Collecting priorities
We divide tasks according to impact, complexity and urgency so that the work is not a list of random recommendations.
Preparing implementation
We create clear technical specifications for development, content and administration, and, if necessary, implement changes ourselves.
Checking the result
We control indexing, technical condition, traffic, positions, goals and quality of changes after release.
Process
Each stage has a clear result and an agreed amount of work
We use a 6-step system,
SEO is built from diagnostics, technical basis, structure, content and regular monitoring. Therefore, we record tasks, priorities and metrics at each stage.
Stage 1
Audit
Analysis of the site, niche and current demand
We check indexing, structure, speed, technical errors, competitors, search queries and current analytics.
Stage 2
Strategy
Work plan and priority map
We create a list of improvements, semantic structure, page priority, content tasks and implementation plan.
Stage 3
Technique
Correction of technical base
We configure metadata, indexing, speed, sitemap, robots, redirects, micro markup, duplicates and crawling errors.
Stage 4
Content
Page structure and search content
We work on landing pages, headlines, texts, linking, FAQs, commercial blocks and expert materials.
Stage 5
Control
Verification of implementations and analytics
We check how the changes got onto the site, monitor indexing, positions, traffic, conversions and technical condition.
Stage 6
Development
Regular reinforcement of organic matter
We add new pages, update content, strengthen the internal structure, eliminate new errors and look for areas of growth.
Tools
We select tools for the site size, CMS, niche and promotion tasks
We use tools that help you carefully prepare your website for SEO
Search analytics
Yandex Webmaster, Google Search Console, Yandex Metrica, Google Analytics, goals, events and organic reports.
Technical diagnostics
Checking indexing, speed, duplicates, redirects, sitemap, robots, canonical, errors and mobile version.
Semantics
Queries, clusters, intents, landing pages, metadata, headings, linking and content priorities.
Implementation
Technical specifications for development, release checking, micro markup, page templates, CMS settings and result control.
Guarantees
We guarantee transparent work and clear results
We record what we do at each stage: audit, corrections, structure, content, analytics and checkpoints.
Clear work plan
We don’t sell magical positions in a week: we explain where quick results are possible and where a cumulative SEO process is needed.
Work without harsh promises
We check indexing, speed, errors, metadata, structure, micro markup, duplicates and correctness of implementations.
Quality control
We help track dynamics, correct new errors, develop landing pages and increase organic traffic.
Post implementation support
Advantages
We plug into not only development, but the business logic of the project
What will you get when you order basic SEO setup from us?
A clear SEO picture
It will be clear what is hindering growth, what tasks are more important and what changes will have an effect first of all.
Tasks ready for implementation
Recommendations turn into specific edits, technical specifications, texts, templates and verifiable changes on the site.
Connected with development
SEO does not remain a document: technical and structural tasks can be brought to implementation and verified after release.
Reason for growth
The site receives a cleaner technical base, a clear structure and a plan for further organic development.
Cost of basic SEO setup
Guidelines for work formats. We calculate the exact price after diagnostics - taking into account the size of the site, CMS, competition and depth of implementation.
How much does basic SEO setup cost?
Starting SEO setup
Indexation, sitemap, robots, meta tags and webmasters
SEO setup after redesign
Checking URLs, redirects, duplicates, analytics and technical errors
SEO preparation of an online store
Categories, cards, filters, meta tag templates, sitemap and indexing
Launch support
Control of indexing, errors, analytics and first technical corrections after release
What determines the final cost?
The price depends on the site size, SEO status, page volume and implementation requirements
The cost of basic SEO setup depends on the size of the site, number of pages, CMS, technical condition, competition, region, volume of content, analytics and depth of implementation. A small service website and a large catalog require different amounts of work.
To name a fair price, we first analyze the task: we check the site, demand, current errors, analytics and business goals. After this, we prepare the stages, timing and cost. Initial consultation and assessment is free.
Media center
We share expertise in digital development and business growth
Reviews
Companies across industries trust us
We're already on our second project with this studio. Always on time, high quality and with a great understanding of our goals. The result exceeded our expectations!
Source: Yandex Maps
The website turned out stylish and convenient! The team took all our wishes into account and offered solutions we hadn't even considered. Huge thanks for the professionalism!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
We are on other platforms
All our specialists hold professional degrees and have 7+ years of experience
Marussia ratings on external platforms
FAQ
We answer the most important questions
When do you need basic SEO setup?
Before launching a new site, after a redesign, when transferring to a new CMS, or when the site is already working, but is not prepared for correct indexing.
Is it possible to do customization without monthly SEO?
Yes. You can prepare the technical basis in a separate step, and then decide whether a regular SEO process is needed.
Are you connecting analytics?
Yes. We configure Yandex Metrica, Google Analytics if necessary, webmasters, goals, events and basic reports.
What will happen to the site after setup?
The site will have correct basic indexing, metadata, sitemap, robots, analytics and a list of further SEO recommendations.
Is this suitable for an online store?
Yes, but a store usually needs an expanded scope: categories, cards, filters, meta tag templates, micro markup and duplicate control.
How long does basic SEO setup take?
Usually from 2 to 4 weeks. The period depends on the size of the site, CMS, number of pages and availability of development.