WebsiteAppBot
IT-accredited company
Product optimization turnkey
We optimize a website, service, online store or personal account: speed, UX, conversion, stability, analytics, SEO database, forms and technical limitations.
About
We work at the intersection of strategy, development and delivery
We improve the product where it loses speed, applications and convenience
Optimization is needed when the product is already working, but pages load slowly, users do not reach the application, forms fail, analytics are incomplete, and technical limitations hinder development.
First, we analyze the current state and objectives of the business, then we fix the priorities, format of work, results and order of implementation of changes.
5years
in the digital development market
3-4years
average length of cooperation
100+projects
delivered for clients across industries
10+awards
and industry achievements
Our contacts
Formats
What tasks does product optimization include?
Page loading, images, scripts, Core Web Vitals, caching and mobile performance.
Speed and performanceDiscuss the problemForms, scripts, navigation, CTAs, interface errors, mobile states and ticket loss points.
UX and conversionDiscuss the problemCode, components, CMS, integrations, data structure, duplicates, security and technical debt.
Technical baseDiscuss the problemGoals, events, funnels, ecommerce, user behavior, priority of hypotheses and control of results.
Analytics and hypothesesDiscuss the problemTasks
Optimization is needed when a product seems to be working, but the business sees slow loading, poor conversion, errors, or limited growth.
What tasks require product optimization?
- Speed up a website or service on desktop and mobile
- Improve forms, applications, cart and key scenarios
- Check UX, navigation, CTA and user loss
- Set up analytics, goals, events and funnels
- Reduce technical debt and risk of errors after releases
- Optimize SEO database, metadata and page structure
- Improve the stability of integrations and backend scripts
- Prepare a plan for quick and long-term improvements
Let’s discuss your task
On a call or in chat, we’ll unpack the task, answer questions and suggest a solution. If you are only exploring options, write to us too — we’ll help you find your bearings.
Leave your contacts — we’ll explain the best way to approach the project, how long it may take and what it may cost. No pressure or obligations.
Approach
We work with the product carefully: through audit, priorities, verification and clear releases
The approach on which product optimization is based
Let's analyze the condition
We look at the product, code, CMS, analytics, integrations, current tasks, risks and team expectations.
Fixing priorities
We separate urgent problems, quick improvements and long-term tasks so that the work proceeds in a clear order.
Checking the changes
We control edits, key scenarios, forms, adaptation, integrations, analytics and side effects.
We transmit the result
We record what has been done, what risks remain, what tasks should be done next, and how to evaluate the effect.
Process
Each stage has a clear result and an agreed amount of work
We use a 6-step system,
Support and development require order: first we analyze the current product, then we fix regulations, priorities, releases and clear result metrics.
Stage 1
Audit
Analysis of product, code and processes
We study the site, service, backend, integrations, analytics, team tasks, current errors and development limitations.
Stage 2
Plan
Priorities, regulations and roadmap
We create a list of tasks, criticality, SLA, work order, control points and product development plan.
Stage 3
Preparation
Environments, accesses and knowledge base
We set up access, test environments, backups, documentation, task tracker and communication channels.
Stage 4
Job
Corrections, improvements and new features
We carry out support and development tasks: bugs, content, integrations, optimization, new blocks, functions and releases.
Stage 5
Examination
Testing and release control
We check changes, key scenarios, forms, adaptation, integrations, analytics and the absence of side effects.
Stage 6
Report
Results, recommendations and next cycle
We submit a report on completed tasks, record the result, new risks and a plan for the next stage of development.
Technologies
We select tools for the product, stack, current limitations and development tasks
We use tools that help find and correct points of loss
Code and architecture
Frontend, backend, CMS, API, databases, integrations, components, environments, Git and technical documentation.
UX and analytics
Metrics, GA, events, goals, ecommerce, forms, funnels, heat maps, scripts and conversion points.
Stability
Monitoring, logs, backups, test environments, release control, form and integration checks.
Development
Roadmap, backlog, task decomposition, technical specifications, priorities, work evaluation and release plan.
Guarantees
We guarantee transparent work and smooth development of the product
We fix the support format, priorities, SLA, communication channels, scope of work and order of task approval.
Clear regulations
We check edits, releases, forms, integrations, analytics, mobile states and critical user scenarios.
Quality control
We work through testing, backups, reviews, accurate releases and a clear history of work performed.
Security of changes
We not only handle urgent tasks, but also offer improvements in speed, conversion, stability and architecture.
Development plan
Advantages
We plug into not only development, but the business logic of the project
What do you get when you order product optimization from us?
Clear product condition
It will be clear what works, what hinders development, what risks exist and what tasks are more important to complete first.
Managed process
Tasks, deadlines, priorities, reviews, releases and reports become part of a clear work flow.
Fewer technical surprises
Auditing, testing, backups, and release control reduce the risk of accidentally breaking important scripts.
Plan for further growth
You don't get scattered edits, but a clear sequence of improvements for your product and business.
Product optimization cost
Guidelines for work formats. We calculate the exact price after the introductory audit - we take into account the product, stack, scope of tasks and deadlines.
How much does product optimization cost?
Optimization audit
Speed, UX, conversion, analytics, technical errors and work plan
Speed optimization
Core Web Vitals, images, scripts, caching and mobile loading
UX and conversion edits
Forms, CTAs, scripts, mobile states, content and analytics
Comprehensive optimization
Speed, UX, SEO, analytics, integrations and technical debt
What determines the final cost?
The price depends on the state of the product, stack, volume of tasks, urgency and depth of implementation
Product optimization cost depends on product size, stack, code quality, number of integrations, task volume, SLA requirements, documentation and urgency. A small one-time task and regular development of a complex service require a different approach.
We first examine the context: look at the product, current tasks, limitations, code, CMS, analytics and integrations. After that, we offer the format of the work, terms and cost. Initial consultation and assessment is free.
Media center
We share expertise in digital development and business growth
Reviews
Companies across industries trust us
We're already on our second project with this studio. Always on time, high quality and with a great understanding of our goals. The result exceeded our expectations!
Source: Yandex Maps
The website turned out stylish and convenient! The team took all our wishes into account and offered solutions we hadn't even considered. Huge thanks for the professionalism!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
A wonderful studio! They explained everything, delivered quickly and even helped with promoting the website. Very happy with the cooperation, highly recommend!
Source: Yandex Maps
We are on other platforms
All our specialists hold professional degrees and have 7+ years of experience
Marussia ratings on external platforms
FAQ
We answer the most important questions
What is included in product optimization?
Speed, UX, forms, conversion, analytics, SEO base, technical condition, integrations and improvement plan.
Is it possible to start with an audit?
Yes. We often start with an audit to see real problems, priorities and assess the scope of implementation.
How to measure the result of optimization?
We look at speed, Core Web Vitals, conversion, applications, events, user behavior, errors and the quality of key scenarios.
Are you implementing changes or just making recommendations?
We can do both formats: prepare recommendations for your team or implement the changes ourselves.
Is optimization suitable for an online store?
Yes. We check the catalog, cards, filters, cart, ordering, payment, delivery, speed and ecommerce analytics.
Is it possible to optimize an old project?
Yes. We first assess the code, CMS, architecture and risks, then propose a safe improvement plan.