We developed a promotional website for Xiaomi SU7 Ultra in Dubai
- Client
- EVEXPERTS
- Launch date
- March 2025
- What we did
- Prototype, Design, Development
About the client
EVEXPERTS
EVEXPERTS is a company that delivers cars from China to Dubai and accompanies the client at all stages of the transaction. As part of the project, the company acts as a party through which the presentation of the Xiaomi SU7 Ultra car, consultations, test drives and further work with applications are organized.
Work done
Website
xiaomi-su7.tilda.wsAbout the project and tasks
Description
The project is dedicated to the launch of a product website for Xiaomi SU7 Ultra in the Dubai market. The site was created as a separate digital platform, where the presentation of the car, its characteristics, equipment, visual materials and the main points of appeal for the client are collected in one place. The project was focused on a clear presentation of the product and working with the audience who are considering a car for purchase or a test drive in the UAE.
Tasks
- 1
Present Xiaomi SU7 Ultra as a separate product for the UAE market
- 2
Collect characteristics, visual materials and key points of contact in one site
- 3
Make the path from interest in a car to an application short and clear
- 4
Emphasize the strengths of the model through the structure and presentation of content
- 5
Combine an image presentation and a lead generation script in one system
- 6
Make the website convenient for consultation, test drive and further communication with the client
Work process
Prototype
Prototype development
At the prototype stage, we put together the structure of the product website: we thought through the main sections, the order of presenting characteristics, packages, visual blocks and points of contact. It was important to build the site so that the user could consistently get acquainted with the car, understand its advantages and proceed to an application, consultation or test drive without unnecessary steps. Special attention was paid to the logic of the screens and the sequence of key interaction scenarios.
Work process
Design
Design development
At the design stage, we assembled the visual system of the site around the car itself, its silhouette, details and general product presentation. It was important to make the site technologically advanced, clean and visually assembled so that it does not overload the user, but at the same time consistently reveals the model through characteristics, configurations, visual blocks and points of reference. Therefore, the design was based on a balance between the image presentation of the car and the understandable structure of the product website.
Work process
Development
Layout and development
After agreeing on the structure and design, we assembled the site on Tilda and transferred all the main product blocks, characteristics, configurations and forms of circulation into a working format. It was important to maintain a clean and technological presentation of the project, not to lose ease of navigation through the content, and to build a clear user path from the first acquaintance with the car to an application or consultation. Special attention was paid to adaptability, stable operation of the site and correct display of content on different devices.
Results and review
Results
The result is a product website that combines vehicle presentation, characteristics, visual materials and points of appeal in one system. The user can get acquainted with the model one by one, understand the key parameters and proceed to an application, consultation or test drive without unnecessary steps, while the site itself maintains a clean and technological presentation of the project.
Work done
Website
xiaomi-su7.tilda.ws