We launched a website for a brand of Russian handmade guitars
- Client
- Spark
- Launch date
- September 2025
- What we did
- Prototype, Design, Development
About the client
Spark
ISKRA is a manufacturer of designer handmade acoustic guitars. The brand revives the traditions of Russian craftsmen and creates instruments from premium materials at an affordable price. Each guitar goes through seven stages of production - from natural drying of the wood to final inspection. A unique feature is the wide neck, which makes it easier to play and produces better sound. Since 2015, the company has produced more than 500 instruments and won the trust of musicians.
Work done
Website
iskra-guitars.comAbout the project and tasks
Description
The site was created for a brand of handmade guitars with an already formed product and a recognizable style. We needed to put together a platform that simultaneously told the brand's story, explained the uniqueness of the wide neck, showed the process of creating each instrument, and provided a convenient path to purchase. The project combines the presentation of a premium product, educational content about production and functional e-commerce.
Tasks
- 1
Combine brand history and premium positioning with a complete sales system
- 2
Explain the uniqueness of the wide fingerboard and the advantages of hand-made production in accessible language
- 3
Show the seven-step process of making a guitar to justify the price and quality
- 4
Create a catalog with convenient filtering by models, body types, neck widths and colors
- 5
Implement the ability to order online and sign up for a test drive in a physical store
- 6
Integrate musician video reviews and social proof of quality
Work process
Prototype
Prototype development
During the prototyping stage, we structured the site around two key scenarios: educational (how a guitar is born) and commercial (how to buy it). It was important to determine the order of information - first to attract with emotion and brand history, then to explain the technology, then to offer a catalog and purchase. The prototype included model navigation, detailed production steps, feedback, and an order/test drive booking form.
Work process
Design
Design development
The design was built around materiality and craft - wood textures, a handcrafted feel and premium quality. The visual system supports three layers of content: brand history, production process and guitar catalog. Natural colors, large printing, and high-quality photographs of tools and production are used. The main task of design is to make a complex product understandable and desirable.
Work process
Development
Layout and development
After agreeing on the structure and design, we assembled a website on Tilda with a full catalog, filtering by characteristics, integration of video reviews and an order function. Implemented dynamic filtering of guitars by model, body type, neck width and color. We have connected a form to sign up for a test drive in the store and video consultations. Particular attention is paid to adaptability, loading speed and correct operation of the catalog on mobile devices.
Results and review
Results
The result is a website that tells the story of a premium brand, explains the complexity and uniqueness of the product, demonstrates the creation process, and at the same time remains a convenient sales tool. Users can get acquainted with the ISKRA philosophy, study the characteristics of each model, see reviews from real musicians and place an order - all in one system. The site successfully combines premium positioning with accessibility and e-commerce functionality.
Work done
Website
iskra-guitars.com