We launched a B2B catalog and online store for a supplier of cable products

When developing the prototype, we focused on the main thing - helping customers quickly find the right product among a large catalog. The prototype starts with the main page, which immediately shows the main product categories: power wire and cable, fiber optic cable, special purpose cable, power solutions, components and components. Full text search is prominently placed for quick searching. The catalog is organized according to hierarchy: main categories → subcategories → products. Each product contains a photo, name, characteristics, price and add to cart and favorites buttons. The section about the company talks about the advantages: wide range, high quality, qualified specialists, individual approach, delivery. The partners section displays the logos of manufacturers and suppliers, creating trust. Contacts contain phone, email and office address. The contact form allows customers to request a special offer or information.

The design was based on the principles of functionality, speed and reliability. This is a B2B online store for experienced buyers, so the interface is practical, informative, without unnecessary decorations. Navigation is intuitive and fast. Each product is the main character, so there are large, high-quality photographs and clear characteristics. The color palette is professional and neutral. On mobile devices, the site remains convenient and fast - it’s easy to click buttons, fill out forms, do searches and add products to your cart.

The site is developed on the Tilda platform with a fully functional B2B online store. A home page has been implemented with quick access to the main product categories and full-text search. An extensive catalog has been created with 5 main categories and 40+ subcategories of products: power cables of different voltages (0.66-3 kV, 6-35 kV, 64-110 kV), wires and cables for various purposes, fiber optic cables, components and components for the energy industry (insulators, fittings for power lines, disconnectors, supports, traverses, clamps, spiral fittings, bird protection devices, thermal cartridges, surge arresters). Each product contains a detailed card with a photo, name, technical characteristics, information about materials, insulation type and voltage, price and availability. A full-text search system has been implemented that allows you to find a product by name, brand or characteristics in a few clicks. Integrated shopping cart function with the ability to add products of different categories, edit quantities and place an order in several steps. The calculation system is available during checkout - clients see the final cost before confirmation. Implemented a favorites feature that allows customers to save frequently ordered items for quick access. A section about the company has been developed with information about the advantages: wide range, cooperation only with trusted manufacturers, high quality, individual approach, delivery guarantee. A section has been added with logos of partners - manufacturers and suppliers of products, which creates trust and demonstrates the scale of the company. The contacts section contains complete information: phone number to call, email, postal address in Aprelevka (Moscow region). A feedback form has been posted for requests for information, requests for special offers and consultations. The website contains information about delivery in Russia and working conditions. The certificates section shows proof of product quality. The site is optimized for mobile devices and search engines, which makes it easier for customers to search for products via Google and Yandex.