We developed an e-commerce website for the cosmetics brand Arsenijs Fabrica
- Client
- Arsenijs Fabrica
- Launch date
- October 2024
- What we did
- Prototype, Design, Development
About the client
Arsenijs Fabrica
Arsenijs Fabrica is a brand of modern cosmetics created in Latvia. The brand focuses on natural ingredients, aesthetic presentation of the product and a combination of care, aroma and visual impression. The range includes face and body cosmetics, soaps, gift sets and bath products, and the brand itself is built around the idea of gentle care and a pleasant everyday ritual.
Work done
Website
arsenijsfabrica.comAbout the project and tasks
Description
The site was created for the cosmetics brand Arsenijs Fabrica with an already formed assortment and a clear visual presentation. It was necessary to collect the catalog, product cards, information about delivery and ordering in one system, without losing the feeling of the brand itself - bright, tactile and grocery. The project was built as a full-fledged e-commerce site, where the catalog structure, ease of purchase, and how the product itself looks in the digital environment are important.
Tasks
- 1
Combine a brand presentation and a full-fledged e-commerce script in one website
- 2
Build a clear catalog structure for different product areas
- 3
Make product selection simple with neat cards and clear navigation
- 4
Implement a convenient path from viewing products to placing an order
- 5
Show delivery and payment terms without unnecessary barriers for the user
- 6
Convey the brand's character through visual presentation without sacrificing the shopping experience
Work process
Prototype
Prototype development
Prototyping focused on the store structure and user purchasing scenario. We determined the composition of the main pages, the logic of the catalog, product cards and the order of interaction with the site - from the first acquaintance with the brand to placing an order. At this stage, it was important to collect a clear basis, on which the visual style of the project was then superimposed.
Work process
Design
Design development
At the design stage, we assembled the visual system of the site around the product itself - packaging, textures, colors and brand feel. It was important to maintain the rich and recognizable presentation of Arsenijs Fabrica, but at the same time not to overload the interface and leave it convenient to work with the catalogue, product cards and purchases. Therefore, the design was based on a balance between a bright visual presentation and a clear e-commerce structure.
Work process
Development
Layout and development
After agreeing on the structure and design, we assembled the site on Tilda and transferred the catalog, product cards and main e-commerce scenarios to the working format. It was important not to lose the visual character of the brand during assembly, maintain convenient navigation through the assortment, and carefully implement the user path from viewing products to placing an order. Special attention was paid to adaptability, stable operation of the site and correct display of content on different devices.
Results and review
Results
The result is a working brand website that combines product presentation, catalog and purchase scenario in one system. The user can get acquainted with the assortment, go to the desired category, view products and place an order without unnecessary steps, while the site itself retains the characteristic visual presentation of Arsenijs Fabrica.
Work done
Website
arsenijsfabrica.com