We developed a website for the jewelry brand Jewlia
- Client
- Jewlia
- Launch date
- May 2023
- What we did
- Prototype, Design, Development
About the client
Jewlia
Jewlia is a jewelry brand. The company is engaged in the creation and sale of jewelry, building a range around its own product line and online sales through the website.
Work done
Website
jewlia.ruAbout the project and tasks
Description
The project is dedicated to the launch of a website for the jewelry brand Jewlia. At the start, the brand developed mainly through Instagram, but with the growth of the audience and the number of orders, the need arose for its own platform, where it would be possible to fully present the assortment and build a more convenient format for online sales. The website became the next stage in the development of the project - a separate digital point of the brand with a catalog, product cards and ordering.
Tasks
- 1
Transfer sales from Instagram to your own online store
- 2
Build a clear structure of the catalog and product cards
- 3
Collect a convenient ordering script within one platform
- 4
Make the brand’s assortment available for full viewing outside of social networks
- 5
Prepare the website as a separate digital showcase and a point of further growth of the project
- 6
Maintain the visual accuracy of the brand within the working e-commerce structure
Work process
Prototype
Prototype development
Prototyping focused on the site structure and user purchasing scenario. We determined the composition of the main pages, the logic of the catalog, product cards and service sections in order to create a clear basis for further design and launch of online sales outside of Instagram.
Work process
Design
Design development
The project design was built around product visualization and the structure of the online store. We worked on the presentation of the catalogue, product cards, typography, accents and page composition so that the site conveys the character of the brand, but at the same time remains convenient for choosing and purchasing jewelry.
Work process
Development
Layout and development
After agreeing on the structure and design, we assembled the site on Tilda and transferred the catalog, product cards and main e-commerce scenarios to the working format. It was important to maintain a neat presentation of the brand, not to lose ease of navigation through the assortment, and to build a clear user path from choosing jewelry to placing an order. Special attention was paid to adaptability, stable operation of the site and correct display of content on different devices.
Results and review
Results
The result is a working website that combines the catalog, product cards and service sections in one understandable system. The user can quickly go to the desired piece of jewelry, understand the terms of the order and complete the purchase without unnecessary steps, while the site itself maintains a neat and consistent presentation of the Jewlia brand.
Work done
Website
jewlia.ru