We developed a website for a plant nursery and landscaping services
- Client
- SHVETSOV KENNEL
- Launch date
- June 2025
- What we did
- Prototype, Design, Development
About the client
SHVETSOV KENNEL
The Shvetsov nursery is a nursery of ornamental plants and a landscape workshop in the Moscow region. The company grows fruit and ornamental trees, conifers, lilacs, roses and perennial flowers, and also engages in landscape design, planting, garden care and the sale of turnkey plots.
Work done
About the project and tasks
Description
The project is dedicated to the website of the Shvetsov nursery - a nursery of ornamental plants and a landscape workshop. Within the site, it was necessary to combine the plant catalog, information about services, service sections and contact forms into one understandable system. Special attention was paid to the structure of the site so that the user could quickly move from getting to know the nursery to choosing plants or applying for landscaping.
Tasks
- 1
Combine the presentation of the nursery and the structure of services in one website
- 2
Make the range of plants and directions of work clear from the first screens
- 3
Build navigation through the catalog, services and sections for the client
- 4
Collect a clear contact scenario - from viewing the site to requesting a consultation or service
- 5
Move service sections: delivery, loyalty program and plant care into a separate, understandable system
- 6
Emphasize the practical experience of the nursery and the turnkey work format through the site structure
Work process
Prototype
Prototype development
Prototyping focused on the site structure and user scenario. We have determined the composition of the main pages, the order of presentation of information, navigation through the catalog, services and service sections. At this stage, it was important to collect a clear basis, on which the visual style of the project was then superimposed.
Work process
Design
Design development
The design of the project was built around the presentation of plants, services and the structure of the site. We worked on page composition, typography, emphasis and overall visual rhythm so that the site conveys the character of the nursery, but at the same time remains easy to read, navigate and use.
Work process
Development
Layout and development
After agreeing on the structure and design, we assembled the site on Tilda and transferred the plant catalog, services and basic circulation scenarios to a working format. It was important to maintain an accurate presentation of the project, not to lose ease of navigation through the range and services, and to build a clear user path from getting to know the nursery to an application or consultation. Special attention was paid to adaptability, stable operation of the site and correct display of content on different devices.
Results and review
Results
The result is a website that combines a plant catalog, services and service sections in one understandable system. The user can quickly go to the desired section, get acquainted with the assortment, understand the nursery’s services and leave a request without unnecessary steps, while the site itself maintains a neat and lively presentation of the project.
Work done