We developed a website for the skincare brand SIYAI YOU
- Client
- SIYAI
- Launch date
- December 2024
- What we did
- Prototype, Design, Development
About the client
SIYAI
SIYAI YOU is a brand of care cosmetics for face and hair. The product is based on a combination of active ingredients, natural ingredients and easy-to-understand daily care. On the website, the brand presents its product line, talks about the benefits of the ingredients, and guides the user to purchase through marketplaces.
Work done
Website
siyaiyou.comAbout the project and tasks
Description
The client needed a promotional website that would help create a cohesive image of the brand, clearly show the range and simplify the user’s path from first acquaintance with the product to purchase. It was important not to overload the site with text and at the same time convey key advantages: the direction of the brand, features of the formulas, natural ingredients, main products and social proof through customer reviews. The site also needed to provide a separate scenario for partnership interaction.
Tasks
- 1
Put together a clear structure of a promotional website for a cosmetic brand
- 2
Present the brand and product line in a single visual system
- 3
Show the advantages of the compositions and approach to care
- 4
Build a convenient path to purchase through marketplaces
- 5
Add blocks with reviews to increase trust
- 6
Provide a separate scenario for partners
Work process
Prototype
Prototype development
At the design stage, we built the page structure around the user scenario for getting to know the brand. First, the visitor gets a general idea of SIYAI YOU and its directions, then moves on to the benefits, gets acquainted with the products, reads reviews, and after that gets to the point of targeted action. Special attention was paid to the logic of the landing page: information is presented in large semantic blocks so that the user does not get lost in the content and quickly understands what exactly the brand offers and where to buy the products.
Work process
Design
Design development
The visual presentation was compiled in the aesthetics of the modern beauty category: a light, clean and neat interface with an emphasis on the product. The design had to maintain a feeling of care, softness and trust, without overloading the page with unnecessary decorative elements. Product cards, accent blocks of benefits and reviews were designed so that the page was perceived as a single brand presentation. Due to this, the site works not only as a landing page, but also as a tool for creating a brand image.
Work process
Development
Layout and development
At the assembly stage, we implemented an adaptive page with sequential presentation of content, anchor navigation through the main sections and CTA scripts for different types of users. We separately worked on product blocks, buttons to proceed to purchase, a section with reviews and an affiliate script. The result is a website that simultaneously solves an image and application problem: introduces the brand and leads the user to the next action.
Results and review
Results
As a result, the client received a complete promotional website for the SIYAI YOU brand, which helps present the line of cosmetics, explain the benefits of the product and direct the audience to purchase through marketplaces. On one page we managed to collect a clear brand structure, product presentation, customer reviews and a partnership scenario. The website has become a convenient entry point into the brand: for new clients - as a first acquaintance with the products, for an interested audience - as a quick route to purchase, for partners - as a separate channel of interaction.
Work done
Website
siyaiyou.com